Longhorn Chassis
Founded in 2010, Longhorn Chassis was ready for a visual upgrade and a logo built to keep up with the brand. The new identity stripped away the unnecessary detail of the original mark, creating a cleaner, more versatile logo system with variations designed for apparel and merchandise. Today, the logo shows up everywhere from chassis and race cars to team uniforms, helmets, event displays, and marketing materials.
No Name Lodge
Branding and apparel illustration for a Puerto Rico fishing lodge with plenty of personality and zero interest in looking like every other fishing operation. The work included a custom logo, visual identity, and bold illustrations built for shirts, hats, and life on the water.
Hi-Fi Coffee Co.
For Hi-Fi Coffee Co., the identity leans hard into the intersection of coffee and music, with a retro-inspired logo system built to work everywhere from coffee cups and packaging to merch and a trailer wrap. The design package also included the “Get Into the Groove” tagline, tying the whole thing together with a little rhythm while nodding to that first cup that gets the day moving.
Florida Fishing Products
For Florida Fishing Products, the identity needed to hold its own on everything from fishing reels and packaging to merch. The logo became the foundation of the brand, while the “Fish Better” campaign brought a more playful side to the identity through custom illustrations used across stickers and branded materials.
Tarpon Boatworks
A clean, versatile identity for Tarpon Boatworks, built around a custom wordmark with a tarpon dorsal fin replacing the “A” in Tarpon. The logo was designed to work just as well at full scale on the side of a boat as it does across apparel, trailers, flags, stickers, and other brand applications.
Rise Armament
Rise Armament needed distinct identities for its Rave and Blitz Trigger Systems, with logos designed to hold up at both micro scale and on the shelf. The marks were developed for precision engraving directly onto the triggers, then carried through the corresponding packaging systems for a cohesive product experience.
