Brand identity for Downspout: bringing personality to the home service industry.
Client
Downspout Home Services
Services
Brand Identity System
Vehicle Wrap Design
Print Assets
Apparel + Uniform
Downspout Home Services set out to do something most home service companies never bother with: build an actual brand. Instead of blending into a sea of generic pressure washing, gutter cleaning, and window cleaning businesses, the goal was to create an identity that felt approachable, memorable, and full of personality.
"When we landed a $35,000 house wash for one of Newport's most notable estates, the brand played a major role. We were less than a year old, but showing up in a wrapped truck and branded uniforms immediately built confidence and helped us compete like an established company."
From the logo and vehicle wraps to sales materials and marketing assets, every piece was designed to help a small local company feel bigger than life without losing its friendly neighborhood charm. Hand-drawn illustrations and playful details brought a little fun to an industry that usually takes itself way too seriously.
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